“Television,” for example
Visual tone of voice – it’s a much-discussed concept in design. How do you let the product, company or service speak for itself through choice of typography, color, pacing, and style of imagery? How...
View ArticleQuiz: Olympic Logos
For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host...
View ArticleGrey Poupon, The Sequel
In the world of TV advertising, the “Pardon me, but do you have any Grey Poupon” commercial that first aired 32 years ago is a classic. Now it is back, but expanded and embellished for Internet and...
View ArticleThe Many Sad Fates of Mr. Toledano
How do you design a film poster that suggests how humans come to inhabit a different body over time? This is the subject of a new documentary called “The Many Sad Fates of Mr. Toledano,” which...
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